When Planning Becomes Procrastination

I know how much we love a good plan. We are sometimes more obsessed with the ACT of planning for our business than actually DOING. So much so that planning becomes a form of procrastination.

Actually it IS procrastination

So how did PLAN become the first part of The Visibility Method?

When you bring with you a clear picture of WHO you are helping/speaking to, and WHY you want to do that (it feels good, you love sharing tips and inspo), the plan is almost a non plan - it’s quick, it has only a few elements and it helps you take fast action on your content.

Here's how to tell if planning is procrastination:
  • You are planning out video scripts in detail across your walls on butchers paper and haven’t posted anything

  • You create detailed spreadsheets of your content plan, with loads of dates, pillars, topics, words and more - and haven’t actually posted anything

  • You agonise over equipment, set up, detailed ‘how to’ tutorials but, again, don’t post anything

So if you’re still not posting, planning has become a procrastination activity and isn’t serving you.

Planning isn’t progress

If your plan doesn’t include a STOP and DO step, then you’re procrastinating.

So how can you create your non-plan?

Grab a piece of paper, draw a circle in the middle then smaller circles around the outside like a mind map.

In the middle we put our human (eg mine is: frustrated procrastinators), OR expert topic, (eg the visibility method to cure content procrastination) they will both give you loads of video prompts

Then ask questions and fill in the bits around the edges - what are their challenges, what keeps them awake at night? What do they say about themselves, what’s holding them back, what questions do they have about your expert topic?

As you read these ideas, you’ll find you really get inspired by some and not others. This is where you start.

Each of these is a video prompt - choose the one/s that immediately make you feel energised, that you could talk to me about for 1-2 minutes without thinking? That's your focus.

Now take action

You have your one page non-plan so now take action. Grab your phone open your favourite app or camera and record short videos with the prompt. Actually getting into it and batch recording a few will give you the best start.

The Visibility Method

If you'd like to know more about The Visibility Method and how it can help you stop procrastinating and start taking action with your video content, you can watch the live masterclass by registering here.